So how do we make sure content marketing is not a waste of time?
Take these 11 steps and put them in the context of your business.
Then get to work…
- Have a goal.
- Know your target audience.
- Secure the tools to capture and communicate with that audience.
- Set a process in place for connecting with your audience.
- Dedicate yourself to the grind of content creation.
- Test. Test. Test.
- Repurpose. Repurpose. Repurpose.
- Make friends with other creators.
- Use tools to improve efficiency.
- Create one-to-one conversation opportunities.
- Ask for the sale.
Remember, we all have businesses to run. If we build an audience and never ask for the sale then the cash register never rings.