So how do we make sure content marketing is not a waste of time?

Take these 11 steps and put them in the context of your business.

Then get to work…

  1. Have a goal.
  2. Know your target audience.
  3. Secure the tools to capture and communicate with that audience.
  4. Set a process in place for connecting with your audience.
  5. Dedicate yourself to the grind of content creation.
  6. Test. Test. Test.
  7. Repurpose. Repurpose. Repurpose.
  8. Make friends with other creators.
  9. Use tools to improve efficiency.
  10. Create one-to-one conversation opportunities.
  11. Ask for the sale.

Remember, we all have businesses to run. If we build an audience and never ask for the sale then the cash register never rings.

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