You might know that great content is important for your marketing efforts, but maybe you feel as if you can just do it yourself. You got A’s on all your papers in school, right? How much harder can this be?
There is a lot more to content writing than that though. And even if you are a good writer, there are reasons you might want to think about using a professional anyway.
Save Yourself Time
One of the best reasons to use a professional is to save time. Even if you are a Pulitzer Prize winning writer, you have a business to run. Creating all the content, marketing the material, and spreading it all over social media can be a fulltime job.
Unless you have enough time in your day to create an entire body of work plus new marketing efforts, then you may want to get some help.
If you are not convinced that there is a lot of writing you would have to do, think about the different types of content you need created.
- Blogs
- Landing pages
- Social media posts
- Informational pages
And that’s just for starters. Not only that, but as KISSmetrics points out, you also need to continuously update the content and make it original in order to make it work. Sounds like a whole lot of work.
There Is More than ‘Good Writing’ to Web Writing
Just because you are a good writer doesn’t mean you’d make a good web writer. Writing for the internet has just as much to do with learning algorithms and making Google happy as it does with writing.
Good content should be your number one priority, but it should not be your only priority. There are a lot of things you should be thinking of when you are writing.
- How often should you be posting?
- Should keywords be in every sentence?
- Do you need to think about keywords at all?
- What is meta tagging?
- How do you code articles properly?
These are just some of the things you have to think of as you are writing. And not only that, but you need to keep up with this every time it changes. Because these rules change a lot, and you have to be able to change with them.
Are You the Best?
So you are a good writer. Are you the best? While you might be good, a professional writer is very likely better than you. Just think of that. If what you can do might get you good results, how much better would the results be of someone who is even better than you?
A professional writer can do this for you. All they do is sit around writing and studying writing and marketing techniques. They work to hone their skills to the best of their abilities. They make their money writing.
If you cannot say all of the same for yourself, then maybe you should start considering if hiring someone to write for you is right for you.
Decision Time
Now that you know why you might want to use a professional writer, all that is left for you to do is decide if you want to use one.
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