SEO resellers know all too well that LinkedIn is one of the most powerful marketing tools there is. Here are some top tips for maximizing your reseller profile and marketing your business.
- Start by Being on LinkedIn
Signing up to LinkedIn is free, and all you have to do to get started is fill in your name, email and pick a password.
- Set Up a Business Page
LinkedIn refers to them as “Company Pages.” Not only will it help your company build another search engine result, but it can also help doubtful prospective customers verify your business. Remember to include your product and service offerings.
- Start Joining Groups
Just like on Facebook, LinkedIn lets you join groups or communities of people that have common interests. As a business owner, you should be joining groups where your prospects hang out.
- Publish Actionable Updates
According to the LinkedIn statistics, the three main types of updates that get the most action are:
- Employment branding
- Company branding
- Career opportunities, best practices, and tips
This means as an SEO reseller, you need to generate content that will pique prospects’ interests and give them a glimpse of what you do. It means coming up with quality articles, too, that target your intended audience and offer them something they can identify with and learn from.
- Optimize Your Content With Keywords
We probably don’t need to tell you this, but it’s worth reiterating. It isn’t enough that you publish helpful and interesting content and populate your profile with important information. You need to optimize it with the right keywords. This will make it much easier for potential customers to find you and view you as an authority in your SEO niche.
- Acquire Contacts
By marketing your offerings on LinkedIn, you can connect with the right partners and people. Similar to joining groups, LinkedIn contact acquisition is about building a list of prospects that will be interested in your services. It’s not particularly easy to build a group in any social network, especially if you’re looking for paying contacts. Try to remember to contribute to your social circle. When people realize you’re providing value, they’re going to connect with you.
- Outsource the Hard Work If You Need To
Just as SEO resellers are involved in outsourcing, you can also outsource the hard work of enhancing your profile to a service provider. Resellers, especially, are in a fantastic position to assist business owners in this regard if the tables are turned, as long as their backend providers cover building profiles on LinkedIn and other types of social media optimization. The greatest advantage of using outsourced human resources when it comes to marketing a business is being able to focus on the very core of your business.
Marketing your reseller business via LinkedIn and other profiles requires some time due to the need for quality content and the time it takes to publish this on social networks. At least you’re already in the business of producing quality, engaging content that will hook your customers and reel them in, right?
Become an SEO Reseller
If you’d like to become an SEO reseller, contact Compass Content today.