Profit, gain, net value, and ROI all are terms that hold a lot of interest to you as a business owner; out of all of them, defining the return on investment is usually the most difficult to pin down. This is especially true when it comes to the more intangible aspects of doing business, but when you have the opportunity to know exactly what you have to invest and you determine the profit margin and which services best suit your client’s needs, then putting a value on ROI becomes much easier.
Making “White Label” Services Work for You
Look at the products and services your business currently offers, and then consider what other needs your services trigger for your clients. You know you could spend the time and money learning to do those services yourself or add more employees to the payroll, but are either of those options a wise investment if you’re just starting to look at add-on services? Not really, especially when you have the ability to purchase those services from us and brand them as your own. You invest in our experience and profit from the time we’ve invested in honing our skills.
Intangible Benefits of Reselling
It’s pretty hard to put numbers on things like customer satisfaction, loyalty, and positive publicity from those happy clients, but it’s easy to see the value. You don’t have to make room for stock inventory, invest in equipment, or commit to adding to the payroll because you order from us when your customers order from you. You advertise these additional services as part of your overall suite of services and you get to decide how to offer them, a la carte or in package deals.
The intangible aspect isn’t that you offer something you don’t create yourself, it’s the feeling of trust your customers have in knowing those services are available whenever they need them. You can’t put a specific dollar amount on trust, it is only realized as the lifetime value of each customer.
Reporting for Duty
You order from us and resell them as your own services, but we also provide the reporting and analysis that your customer needs in order to understand what benefits they’re seeing on their investment. “White label” services are your ticket to expanding your customer service capabilities, with a wider range of product and service offerings your clients order these additional services and when they receive the reports on how those services positively impact their business the ROI increases accordingly.
Reap What You Sow
We could have used the old cliché that says, “It takes money to make money,” but growing your business requires more than just money. If all one had to do was throw money at something to be successful there would be no real reward for a job well done. Investing in “white label” services is like nourishment for a garden. You plant the seeds of your business with talent and knowledge. You water them with quality and customer service, and when you want your business to grow to new heights you add things to help it grow. Reselling our services under your brand feeds your business so you can reap the rewards of your investments.