So, you’ve got a reseller account and a slick storefront, but now you need visibility and presence. You can get it – provided you target the biggest sources of traffic on the Internet – search engines. In fact, when you start venturing into digital marketing, Search Engine Optimization (SEO) should be the first facet you explore. Here’s how you can optimize your reseller sites for search.
Keywords – Your Building Blocks
Keywords are the phrases that define both the content on your page and your business objective. The most relevant keywords for your business will be those that appear the most often across every page on your website.
If you want to stand head and shoulders above your competitors, you need to invest a decent amount of time and resource into understanding your target audience. This can help you narrow down the keywords your target audience is most likely to search for on Google.
Once you’ve identified your keywords, you can use them in the below 5 elements of on-page optimization.
- The Page Title
Up to 48% of people tend to click on a search result based on the relevancy of a Page Title, which is depicted on Search Engine Result Pages (SERPs). It’s the first thing potential customers see and will be the deciding factor if he/she will visit your website. It’s recommended that you include specific keywords and your brand name in the Page Title to ensure it is relevant.
The Page Title should be relevant for every page of your site, indicating the purpose of each page. So if your potential customer searches the term “buy reseller hosting,” for instance, your Page Title should contain the words “reseller hosting.”
- Meta Descriptions
Your meta descriptions should contain a brief keyword-rich description of the website, focusing on the areas that you specialize in. Meta descriptions have a big impact on the click-through rate of the website and should be given some serious thought. If searchers find your descriptions appealing, they’re a lot more likely to click for more information.
- URL Structure
When it comes to SEO, your website’s URL structure should be intuitive and meaningful. Ensure that the URL name is relevant, have keywords in them, not just random punctuation marks, letters, and numbers.
- Page Content
The importance of high-quality, relevant content cannot be stressed enough. Your content needs to be keyword-rich, but it is critical that your keywords are used naturally and not “stuffed” into the content for the sake of SEO. Use your keywords too frequently, and SERPs will view it as manipulative, demoting, or even blacklisting your website.
- Alt Text and Images
You can also look at ways to include your keywords in a natural way in your alt text and image titles. It won’t have a significant impact on search rankings, but it does help Google find your site in image searches, boosting the quotient of your website.
This may not be an all-encompassing list of tactics and principles to succeed at SEO for resellers, but it does serve as a reference point for you to kick off your SEO efforts.
Take a look at our SEO package offerings at Compass Content.