Outsourcing content is not as easy as finding the first place offering writing services and throwing everything their way. You need to put a little bit more effort into it if you want to get the most benefits from your outsourced content. Great content is hard to find, but it is what you need if you want to get the most out of your site.
6 Steps to Make Outsourced Content Great
Here are six steps you should take if you want to get great outsourced content.
- Choose the right outsource service.
The first step is to pick the right person to do the writing. If you want good content, you want to make sure the person doing the writing is capable of doing it well. How do you do this?
- Do your research and find out who the top services or writers are.
- Read reviews.
- Find out what type of services are provided by the outsourcer.
- Ask questions.
Knowing who you are working with is the best way to ensure you are working with the best.
- Give as much details as possible.
Moz has a great article on how to outsource content. In it, they make a good point. Give as much detail as you can.
The more details you can provide, the more thorough the writing will be. Think about how much closer people will get to what you want written if you give them a detailed outline of the topic versus giving a single keyword.
If you have a vision of what you want, then share that vision. Otherwise, how is it going to make it to the writing?
- Be cooperative.
Even if you give a lot of details, writers may have questions for you. They want to make sure that you get everything you want to get out of their services. So do your best to help them out. If you want to get great content, be cooperative.
You don’t need to be available every second of the day in order to answer questions, but when you can, make sure you do. If you help, then there is a much better chance to get exactly what you want out of the process.
- Ask questions.
Do not be afraid to ask questions. If you want to change something, review something being written to make sure it is what you want, or have anything else in mind, just ask.
If the service is good, then the writers will not be afraid to answer the questions you want. As long as you are not reaching out too frequently, you have the right to ask questions and get the most for your money from the people who write your content.
- Read it over.
Don’t just trust whatever outsource writer gives you. Be an active client and read it over. You want to make sure that what you are paying for is what you are getting. If it’s good, then it will be an easy read, but if it’s bad, you want to know so that you can stop using that writer or that company.
- Be appreciative.
Just like a tip after a good meal, saying thanks or continuing to use the service shows that you appreciate all the work the writers do for you.
Getting Results
If you use an outsource service, then make sure you get the most out of it by following these simple tips.
Twitter: Are you involved in your outsourced content? [link] You should be. #contentcreation
Facebook: Get the most for your money. Be active in the outsourcing process.