10 Reasons to Outsource

Outsourcing is the process of delegating a company’s business process to third parties or external agencies, leveraging benefits ranging from low cost labor, improved quality to product and service innovation. When outsourcing transgresses national boundaries and is managed by companies located in other countries, outsourcing takes the form of offshoring. A hotly debated topic with […]

11 Steps to Make Sure Content Marketing is NOT a Waste of Time

So how do we make sure content marketing is not a waste of time? Take these 11 steps and put them in the context of your business. Then get to work… Have a goal. Know your target audience. Secure the tools to capture and communicate with that audience. Set a process in place for connecting […]